William Sweetlove studied plastic arts in Ghent. He already received some great prizes in the beginning of his career, ranging from Young Belgian Painters, the Europe Prize for Painting of the city of Ostend and many foreign appreciations and scholarships.
A complete list of his artistic work requires a complete book. He exhibited in Italy, the Netherlands, Germany, France, Luxembourg, Turkey, the United States and Belgium, including the Museum of Modern Art and the Palace of Fine Arts in Brussels.
William Sweetlove is one of the postmodernist artists who belong to the Cracking Art Group, a collective of Pop Art artists who want to send a message of durability and commitment.